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Reignition

A secret playbook for startup transformation

Reignition isn’t just a playbook for founders to create their next chapter; it’s a vulnerable, honest look into the inner and outer realities of making that chapter a great one.

Chip ConleyModern Elder Academy (MEA) Founder and New York Times Bestselling Author

Founders are being duped. Nine out of ten startups fail. But in the media—and our culture—we glorify the successes and leave little room for the difficult side of entrepreneurship. 

As a result, we push too hard for growth and miss our shot at greatness. 

If you feel like you’re on the wrong path, it’s not too late.  But you must transform to survive. 

Bolstered by real-life stories of successful turnarounds, interviews with industry experts, and “hard lessons” from my own experiences, Reignition is a clear and practical playbook for going from stuck to great.

Reignition is for companies with $1M to $100M in revenue that need a successful second act. Whether you are a founder, CEO, executive, advisor, or board member, this book will show you the unspoken, real path to transformation.

Praise for Reignition

Reignition is my current lightning strike of inspiration, drive, and motivation.

Nathan StevensonCEO, ForwardLane

A great book for getting stuck businesses moving again.

Raul JAmazon Review

"Reignition" is a must-read for every entrepreneur, whether you're just starting out or already have an established business. Hersh's insights are spot on, offering practical advice that can help prevent the common pitfalls many entrepreneurs face.

Christian WinthropAmazon Reviewer